Your ideal clients are busy. Business owner do not have the time to browse social media on a hourly basis. They’re checking their business emails to check on updates from deals, meetings to issues.

And that’s where you should be.

For MSPs, email is the most direct, scalable, and trust-building channel you have. Here’s how to use it right.

Why Email Works for B2B MSPs

1. Inbox = Decision Zone

Executives live in their inbox. Email is where they read contracts, approve purchases, and get things done. If you're not there, you're invisible.

👉 Stat: 72% of professionals prefer to receive business communication via email (MarketingSherpa).

2. Social Media Is Distracting

Your posts are competing with news, ads, and memes. Even if someone follows you, it doesn’t mean they see you. Email goes straight to the person.

3. Email Builds Authority Over Time

One post might get a like. One email might get a click. Ten emails build a relationship.

How to Use Email Right

1. Build a Quality List

Start with 50–100 local businesses in your niche. Use LinkedIn, business directories, or industry forums. Don't buy random lists.

2. Send Value, Not Spam

Share insights: "3 Common Backup Mistakes Medical Clinics Make." Or "Checklist: What to Ask Your IT Provider in 2025."

Just like how we did it.

3. Automate Follow-Up

After someone clicks a resource or replies, send a short follow-up series. Stay present. Stay helpful.

4. Track and Act

If someone opens 3 of your emails, they’re interested. That’s your sign to reach out directly or schedule a call.

5. Blend Email with Sales

Email brings the awareness. A quick call or LinkedIn message closes the loop. Top MSPs use this combo to great effect.

👉 Stat: Businesses that integrate email with sales outreach see 77% higher conversion rates (SuperOffice).

B2B growth isn’t about going viral. It’s about showing up consistently in the right places. For MSPs, that place is the inbox. putting your business, brand and service in the back of their head.