Each year, thousands of Australians unknowingly overpay, underclaim, or cross legal lines with their tax returns. The good news? Your accounting firm can prevent these mistakes — and position yourself as a go-to expert — by sending sharp, helpful, and legally sound email content.

Common Tax Mistakes You Can Tackle Through Email Marketing

1. “The Hidden Deductions Most Business Owners Miss” Series

Break this into a 3-email mini-campaign:

• 🧾 Tools & Software You Can Legally Deduct

• 🚙 Vehicle Use & Home Office Mistakes

• 📅 Timing Tips: What to Pay Before EOFY to Reduce Tax

2. “Is That Legal?” Myth-Busting Campaign

Send a weekly email myth (e.g., “Can I claim clothes as a work expense?”) and bust it with real ATO-backed guidance.

3. EOFY Countdown Emails

Create a sense of urgency and action:
“3 Weeks Left – Still Time to Reduce Your Tax Bill”
“Last-Minute Moves That Could Save You $5K”

4. Emails for Small Business Wins

Educate them on the perks they may not know:

• 💡 Instant asset write-offs

• 💵 Small Business Tax Offset

• 📚 What’s new in 2025 tax laws

Example Subject Lines:

• “Are You Making These Tax Return Mistakes?”

• “EOFY Is Coming. Here’s How to Save Legally.”

• “New Tax Benefits for Small Business Owners – Claim Them Now”

• “Claiming Deductions? Know What’s Legal in 2025”

Closing

Your clients aren’t tax experts — they’re relying on you to simplify the complex and protect their financial future. A well-planned email strategy can turn your firm from just another accountant into a trusted tax advisor.