Facebook is quickly becoming a major advertising tool for real estate agencies. With 80% of real estate professionals using the website to market themselves, Facebook is a great way to stay in front of your potential customers.
Indeed, Facebook is an effective tool for converting leads into customers, but it is important to understand how the revenue is generated. This blog will take a look at how real estate agencies do it.
- Targeting Local Customers through Facebook Ads Manager
Facebook Ads Manager makes it easy to pinpoint the location of the person you are targeting. With the right targeting, you can connect with the right person at the right time, effectively increasing your success rate.
In the real estate field, it is not uncommon to target people who are looking for homes. This target audience can be broken down further such as; people looking for a specific type of home, people looking for a specific price range, people looking for a specific location, and people looking for a specific property type.
With that, Facebook Ads Manager makes it easy to target people with specific interests. And if you want to target potential customers, you can do this by creating a custom audience through the manager.
Click this link to create a custom audience for your Facebook page.
- Showcasing Homes using Facebook as a visual platform
Online marketing for real estate is not a new concept, but it has taken a major leap in recent years. If a real estate agency wants to continue to grow, they need to show their listings on a platform that is interactive and entertaining for the home buyer.
Social media – particularly Facebook, is a great tool for real estate agencies to use, as it allows them to showcase their listings in a creative, visually appealing way. With Facebook ads, your potential home buyer can see the properties from different angles, as well as filter them by price range and more.
- Founding Relationships across Facebook connections
Facebook ads are a great way to build relationships and generate revenue for real estate agencies. What’s more, when you launch a Facebook ad, you can set a custom conversion goal where you are looking to drive traffic to a specific landing page that has a specific action that you want visitors to take. This makes it easier for you to establish relationships to potential buyers and create a strong connection once get hold of their interests.
Click this link to know how to set a custom conversion goal for your Facebook Ads.
What is the Return on Investments for Real Estate Facebook Ads?
When it comes to Real Estate Facebook Ads, there are many ways that you can measure the return on your investment. A great example is through a cost-per-lead which measures the cost of each lead that opens your website as a result of Facebook Ads. You can also use a tracking system such as Google Analytics to measure the number of leads generated for an ad.
Additionally, ROI for a particular campaign can be calculated by dividing the total cost of the campaign by the total number of leads generated. But the average Return on Investment for a Real Estate Facebook Ad is approximately 4,800 views and 44 leads per ad, with an average cost-per-lead of $2.44.